The Ontario Provincial Police (OPP), West Region, is launching the ‘Stop. Look. Live.’ campaign in response to ongoing concerns surrounding fatal and serious collisions at intersections across West Region.
Intersection-related collisions continue to have devastating consequences for individuals, families, and communities. In both 2024 and 2025, 13 lives were lost each year as a result of failure-to-yield and intersection-related incidents. Additionally, since May 2025 West Region OPP has responded to three separate intersection-related fatal collisions, each claiming five lives.
These are not just numbers – they represent people whose lives were cut short and families who continue to live with unimaginable loss.
From June 15 to June 21, OPP officers will focus on both enforcement and public education, targeting behaviours such as failing to stop at stop signs, failing to yield the right of way, and inattentive driving.
“Every intersection presents a critical decision point for drivers. Taking an extra moment to stop and look can save lives,” said Staff Sergeant Julie McLeod, OPP West Region Traffic and Marine.
Drivers are reminded that safe driving starts with simple, consistent actions:
- Come to a complete and deliberate stop at every stop sign.
- Look in all directions, more than once, before proceeding.
- Never assume other drivers will stop or yield.
- Be mindful of pedestrians, cyclists, and approaching vehicles.
Choosing to slow down and take that extra moment is an act of care – for yourself, your passengers, and every other road user, and the OPP encourages all road users to make safe and responsible decisions.
