Brightshores Health System and its five foundations are moving into a new era with the launch of a shared brand identity that better reflects their mutual commitment to enhance healthcare for the people of Grey and Bruce counties, and support the delivery of excellent healthcare close to home.
“This marks a significant milestone for healthcare in our region,” said Ann Ford, president and CEO of Brightshores Health System. “The hospital is dedicated to providing excellent healthcare for patients and families, with the foundations playing an important role in raising funds to support that care. By aligning our efforts under a shared identity, we can better meet the local healthcare needs of our communities and improve access to specialized services that benefit everyone we serve in Grey Bruce.”
Each foundation will continue to fundraise for local hospital needs while also supporting regional programs like diagnostic imaging, cancer care, stroke care, and cardiac care. This balance reflects the evolving healthcare landscape and Brightshores’ vision to be a leading regional network.
“Our new aligned identity isn’t just about a logo – it’s about what we stand for,” said Anne Robertson, Interim Chair of the Foundation Council, speaking on behalf of the five foundations that support Brightshores Health System. “We are committed to preserving the strong local presence of each foundation. Our regional alignment only strengthens our ability to serve our individual communities with even greater impact. The foundations and our volunteer boards recognize that we can do more for our hospitals and for healthcare across Grey Bruce by continuing to work closely together.”
In step with Brightshores Health System and in unison with each other, the five foundations will adopt an aligned brand identity and will, after April 1, be known as:
- Brightshores Health System Bruce Peninsula Hospitals Foundation
- Brightshores Health System Markdale Hospital Foundation
- Brightshores Health System Meaford Hospital Foundation
- Brightshores Health System Owen Sound Foundation
- Brightshores Health System Saugeen Shores Hospital Foundation
As always, donors in all communities will be able to direct their gifts to hospitals or programs locally or to regional programs and services.
“We extend our heartfelt gratitude to our donors, whose generosity has been instrumental in supporting excellent healthcare in our communities,” said Anne Robertson. “With this aligned brand identity, we are proud to honour their commitment while building a stronger future for healthcare in Grey Bruce. The foundations are excited to embark on this new chapter and continue to raise funds for vital healthcare initiatives.”
